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Companies and market researchers generally also offer rewards for the consumers time in sharing their views via cash for surveys, competitions and other enticements.
Many people also find getting paid to do surveys useful as some extra pocket money along with the reward of being involved.
Australian Paid Surveys sites - 
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 | Valued Opinions Earn up to $5 for each online survey completed which can be used to choose a reward voucher from one of their store partners (Wooolworths, Coles etc.). Plus go into the draw to win an iPod Nano. |
 | OpinionWorld OpinionWorld offers you the chance to let businesses, government departments and other organisations know what you think, by participating in online surveys. According to OpinionWorld many of the surveys are for products which haven't been released to the public thus offering it's members a sneak preview of upcoming innovations. Rewards are offered in the form of prizes and donations to charity. |
 | Lightspeed Panel surveys Start taking online surveys and receive points that are redeemable for credit through PayPal, online gift vouchers or donation to charities. Plus you will automatically be entered to win $1,500 in the Lightspeed prize draw. |
 | Rewards Central Formerly known as emailcash, RewardsCentral is an online rewards program exclusively for Australians. Their website states that members can earn reward points for doing a range of things, including online shopping, reading email, clicking on links, and more. |
 | The Great Australian Survey Australian consumers can complete surveys and in return offered the chance to win great prizes, with major prizes being quite substantial. Major 6 monthly prize draws along with weekly prizes. |